A company that specializes in

Market research

Strategic planning



Who we are

Castillo and Associates is a Multicultural Market Research and Communications Company that specializes in market research, strategic planning, consulting, and communication.

Established in 1994 in San Diego, California to serve the growing Hispanic community, Castillo & Associates strives to provide quality and affordable communication services while meeting every one of our customers’ needs

Hispanic americans by the number

Population >>> 53 million
The Hispanic population of the United States as of July 1, 2012, making people of Hispanic origin the nation’s largest ethnic or racial minority. Hispanics constituted 17 percent of the nation’s total population
1 Million

Number of Hispanics added to the nation’s population between July 1, 2011, and July 1, 2012. This number is close to half of the approximately 2.3 million people added to the nation’s population during this period.
Percentage increase in the Hispanic population between 2011 and 2012.


128.8 million

The projected Hispanic population of the United States in 2060. According to this projection, the Hispanic population will constitute 31 percent of the nation’s population by that date.

Ranking of the size of the U.S. Hispanic population worldwide, as of 2010. Only Mexico (112 million) had a larger Hispanic population than the United States (50.5 million).

To compliment your ideas

Services we can provide

We offer expert project management of qualitative and quantitative primary marketing research projects in the US and abroad. We have extensive knowledge of the Hispanic market throughout the US, Mexico, Latin America and the Caribbean region. Our team has ten years of experience in moderating, conducting over 200 focus groups a year

  • Focus group moderating
  • Screener & discussion guide development
  • Fieldwork management
  • Recruiting
  • Facility rental
  • Telephone, in-person and group interviews
  • Simultaneous interpreting
  • Insightful data analysis, reporting and presentations
  • Preparation of tailor-made, detailed and thorough final client reports
  • Survey development
  • Translation of written documents
  • Cultural insight and perspective
  • Message Design
  • Product Development & Positioning
  • Print, Radio & TV Ads
  • Direct Response
  • Brand Strategy
  • Message Design
  • Concept Evaluation
  • Market Profiling
  • Attitude, Usage & Lifestyle Studies
  • Website Usability
  • Online Research


Qualitative Market research

We perform extensive qualitative market research through focus groups, in-depth interviews, phone interviews and on-line research to help our clients understand their audience’s range and nature of their behavior regarding specific topics or issues. Our approach allows us to understand the dynamic nature of the group discussion process and the synergy among respondents, as they exchange comments and ideas

Quantitative Market research

Making the most of market research studies usually requires taking advantage of the best of both qualitative and quantitative research. Qualitative can give a real sense of personal connection with your market, while quantitative research is needed to have confidence that the insights generated are truly representative of the whole market. Castillo & Associates has over 12 years experience designing and executing actionable quantitative studies.


Our capability to work with most languages and dialects allows us to meet our clients’ needs in several areas: medical or legal appointments, focus groups, conventions, guided tours, conference calls, business meetings.


Our translating department backed by years of knowledge and expertise offers our clients one of the highest quality end product available on the market today. Fast turnaround times, the latest in technological capabilities and additional services such as tape transcription, typesetting, software localization and design allow our clients to minimize their project costs.

Qualitative Market research
Quantitative Market research

Why work with us

Our client-oriented company is dedicated to high-quality research
and customer service, and strive to understand the
complexities of your business.

  • Better cultural knowledge and deeper appreciation and understanding of our customers’ ethnic needs and motivations in diverse markets.
  • Research materials and project design tailored to your business and the market under study.
  • Responsive, reliable, on-time quality work with the highest level of client service and support.
  • One-stop resource for all aspects of market research and for a wide variety of languages and ethnic sectors.
  • Insightful research, designed and interpreted in its cultural context. Competitive pricing without sacrificing value, experience or quality.

Who we do it for

Thank you for your interest in Castillo & Associates

Contact us If you have a request for pricing or need any additional information

Established in 1994 in San Diego, California to serve the growing Hispanic community, Castillo & Associates strives to provide quality and affordable communication services while meeting every one of our customers’ needs
Copyright 2020 Castillo & Associates. All rights reserved.