CASTILLO AND ASSOCIATES
A company that specializes in
Who we are
Castillo and Associates is a Multicultural Market Research and Communications Company that specializes in market research, strategic planning, consulting, and communication.
Established in 1994 in San Diego, California to serve the growing Hispanic community, Castillo & Associates strives to provide quality and affordable communication services while meeting every one of our customers’ needs
Hispanic americans by the number
The Hispanic population of the United States as of July 1, 2012, making people of Hispanic origin the nation’s largest ethnic or racial minority. Hispanics constituted 17 percent of the nation’s total population
Number of Hispanics added to the nation’s population between July 1, 2011, and July 1, 2012. This number is close to half of the approximately 2.3 million people added to the nation’s population during this period.
Percentage increase in the Hispanic population between 2011 and 2012.
Ranking of the size of the U.S. Hispanic population worldwide, as of 2010. Only Mexico (112 million) had a larger Hispanic population than the United States (50.5 million).
To compliment your ideas
Services we can provide
We offer expert project management of qualitative and quantitative primary marketing research projects in the US and abroad. We have extensive knowledge of the Hispanic market throughout the US, Mexico, Latin America and the Caribbean region. Our team has ten years of experience in moderating, conducting over 200 focus groups a year
- Focus group moderating
- Screener & discussion guide development
- Fieldwork management
- Facility rental
- Telephone, in-person and group interviews
- Simultaneous interpreting
- Insightful data analysis, reporting and presentations
- Preparation of tailor-made, detailed and thorough final client reports
- Survey development
- Translation of written documents
- Cultural insight and perspective
- Message Design
- Product Development & Positioning
- Print, Radio & TV Ads
- Direct Response
- Brand Strategy
- Message Design
- Concept Evaluation
- Market Profiling
- Attitude, Usage & Lifestyle Studies
- Website Usability
- Online Research
Why work with us
Our client-oriented company is dedicated to high-quality research
and customer service, and strive to understand the
complexities of your business.
- Better cultural knowledge and deeper appreciation and understanding of our customers’ ethnic needs and motivations in diverse markets.
- Research materials and project design tailored to your business and the market under study.
- Responsive, reliable, on-time quality work with the highest level of client service and support.
- One-stop resource for all aspects of market research and for a wide variety of languages and ethnic sectors.
- Insightful research, designed and interpreted in its cultural context. Competitive pricing without sacrificing value, experience or quality.