Enrique Castillo

Enrique CastilloA native of Mexico City, Enrique Castillo, holds a B.S. in Business Marketing and Finance from San Diego State University. Prior to completing his degree at San Diego State, he completed coursework in Business Administration at the Universidad Anahuac in Mexico City. He is bi-cultural and fluent in both English and Spanish. Enrique is an experienced market researcher who has been part of the marketing research field since 1993. He began his career in marketing research through his communications and research firm, Castillo & Associates, and has since consulted on a vast array of projects in both the United States and Latin America in industries such as health and financial services, telecommunications, automotive, packaged goods and political issues.

Enrique has obtained a certificate of completion from the RIVA Moderator Training School and is a member in good standing of the Qualitative Research Consultants Association, the American Marketing Association, and the American Translators Association.

Enrique has conducted in-depth telephone interviews, ethnographies, observational research and focus groups (both in person and on-line) on projects with participants in the following areas:

Areas of Concentration
  • Both Hispanic and General Market
  • for all fields
  • Ad Testing
  • Automotive Clinics
  • Branding and Brand Direction
  • Concept Testing
  • Message Testing
  • Packaging Testing
  • Product Testing and Design
  • Prototype Testing
  • Service Testing
  • Taste Tests
Product/Category Experience
  • Automotive
  • Buiness to Business
  • Entertainment
  • Financial Services
  • Food & Beverages
  • Office Supplies
  • Medicare/Cal – State of California
  • End of Life
Political/Research Strategy
  • Campaign Issues
  • Initiatives/Platforms