We offer expert project management of qualitative and quantitative primary marketing research projects in the US and abroad. We have extensive knowledge of the Hispanic market throughout the US, Mexico, Latin America and the Caribbean region. Our team has ten years of experience in moderating, conducting over 200 focus groups a year. Our services include:

  • Focus group moderating
  • Screener & discussion guide development
  • Telephone, in-person and group interviews
  • Fieldwork management
  • Recruiting
  • Facility rental
  • Simultaneous interpreting
  • Insightful data analysis, reporting and presentations
  • Preparation of tailor-made, detailed and thorough final client reports
  • Survey development
  • Translation of written documents
  • Cultural insight and perspective

We offer research and market expertise for:

  • Product Development & Positioning
  • Print, Radio & TV Ads
  • Direct Response
  • Brand Strategy
  • Message Design
  • Concept Evaluation
  • Market Profiling
  • Attitude, Usage & Lifestyle Studies
  • Website Usability
  • Online Research